When speaking of packaging, what comes to mind?
What styles does it come in?
What sizes does it come in?
What shapes does it come in?
What brands does it fit?
The two most common packaging styles for packaging are round boxes, square boxes or shaped packaging.
Definition
Cylindrical paper tubes are a kind of paper can packaging, with paper as raw material, recyclable for secondary use, good protection, waterproof and moisture-proof and heat insulation effect.
The cylinder can be used as tea cans, food cans, wine cans, etc. Among them, tea cans are common, labeling on the cylindrical paper cans, the overall appearance of beautiful color novelty. Modeling the structure of a variety of alternative glass packaging materials.
Advantages
Cylindrical paper tubes are a common packaging shape. The shape is beautiful and generous. It can be filled with various shapes of goods, and the filling noise is small, the outer layer can be color printed, and the shape structure is varied, which has a good display effect; the quality is light, easy to circulate, and convenient to use. Green and environmental protection, and low manufacturing cost.
Development
Cylinder paper tubes are a new industry, in their infancy, and are currently developing better. Cylinder paper tubes involve a large number of industries and a large amount of use.
Compared to glass-ceramic, it has advantages: the production cost of cylinder paper cans is low, the production process is non-toxic, tasteless, no wastewater, waste gas, waste generation, the environment is also a kind of protection.
Production
The main raw materials for the production of cylindrical paper tubes are kraft paper, white cardboard and coated paper. The cylindrical paper cans should be treated before production.
First, the original paper needs to be coated, and a film is added to the original paper to make it waterproof, oil and heat resistant, and to make it smooth and beautiful.
Then, the paper tubes are printed out and the paper is printed through a printing machine.
Again, the paper needs to be cut through a paper tube cutting and rewinding machine to achieve the right size.
Compared with round tube packaging, let’s see some square box packaging and shaped box packaging.
- Square box packaging
- shaped box packaging (hexago box )
Customized
Customized cylindrical paper tubes need to understand the advantages of the product, combined with the company’s culture and connotation to do shape design, highlight the product color and usability. Different colors and shapes convey a different experience to the user. Find a breakthrough point and choose a novel design.
Packaging Direction
The core of packaging has two main aspects. One is the construction of the brand itself, i.e. brand product appearance design, and the other is the promotion of the brand outside. Regarding the brand’s own packaging, the company itself can adjust and modify it. The external planning and promotion of the enterprise are also the most important for the success of the enterprise’s brand packaging. Especially the marketing and promotion of new products. How to promote the new products more widely and effectively is a problem in front of business operators. Offline promotion, television advertising promotion is a good choice, but the cost is very huge, and the network market is the ideal territory for future enterprise development.
Two Forms of Packaging
“Packaging” mainly includes “product packaging”, “brand packaging” in two forms, “product packaging” is mainly for products made from the inside to the outside. “Product packaging” is mainly for products made from the inside to the outside in the form of packaging, including packaging paper, boxes, boxes and other forms. “Brand packaging” is a broader packaging concept, which refers to the overall business culture packaging for the brand concept, from the brand visual image system, brand culture communication, business environment design and other series of behavior, so as to constitute a complete shaping system for the brand.
Packaging Tips
Enterprise brand due to its high reputation, high sales volume and high added value can make enterprises accelerate capital turnover and gain high profits. Therefore, the corporate brand strategy should be incorporated into the overall corporate strategy, and the corporate brand package exclusively as part of the corporate brand strategy, only with the organic combination of the overall corporate strategy, in order to play the overall effect, otherwise, regret endless. And when the formation of scale, strength, want to create their own corporate brand is already free of time. From these negative examples, we can see that the brand strategy of enterprises has long-term, holistic and ex-Jen characteristics. This requires enterprises to establish “brand” awareness, correct “create a brand” thinking.
Why Need Packaging?
Because the product needs to make its own advantages spread to consumers as much as possible, and to go beyond its own value to form a high added value, so as to obtain commercial profits.
Conclusion
Only when a product has visual beauty and cultural taste can it communicate deeply with consumers and move their hearts and minds. Imagine if the packaging image of a product is poor. Can you believe that its product quality will be good?
This is a competitive business era. The era of wine is not afraid of the alley is gone, which is why we feel that the EU, the United States, Japan and other developed countries have good product quality and are willing to pay higher prices than domestic products.
In addition to product quality, it is more important to do a good job of the overall packaging of your brand.
