Custom packaging is an important part of the overall marketing strategy for many companies. It gives your company a unique look in the marketplace and also makes your products look more appealing to consumers. However, there are some steps you need to take when considering custom packaging. This blog post will discuss these steps and provide a flow chart so you can see how each step fits into the big picture.
What is custom packaging?
Custom packaging is a way to package items in individual boxes that can be branded with your company’s logo and colors. Custom packaging is a unique way to brand your product and make it stand out from the rest. It’s an easy, low-cost solution for businesses that want their logo to appear for sale at trade shows.
Types of materials used for custom packaging
The type of material used for custom packaging is something to consider. While there are many different options, I think some common choices include cardboard and corrugated boxes, cardboard boxes, and crumb-filled bags covered with aluminum foil.
How to choose the right material for your product
Not only are there many different types of materials to choose from, but they can also be customized to meet your specific needs and requirements. For example, a company may need double-sided printing on one side so that the brand is visible on both the inside (front) and outside when displayed; or, you may want them all branded without any identifying marks – it really depends on how much time we have and which marketing strategy works best.
Finishing techniques for different packaging types
Round tubes are much more difficult to process than square boxes because they require crimping, fine cutting, rough cutting and other processes. This is why they tend to cost more to produce. However, the advantage of a round tube is that it can be displayed in a variety of ways, including hanging on hooks or stands.
Choose the right printing method
There are usually two printing methods. CMYK and Pantone colors. CMYK stands for cyan, magenta, yellow and black, and these four colors can be used to create any color you want. Pantone colors are a specific set of colors used for printing, and each Pantone color has a number assigned to it.
In general, Pantone colors are more accurate and more beautiful than CMYK, and will cost more than CMYK.
The importance of quality control in custom packaging
If you want to ensure the highest quality products, then your company must have a strict control standard, such as AQL. This ensures that there are no errors in the production process and also helps to reduce costs, as it is not possible to use unnecessary materials due to careless employees or to check the product before shipping.
Good quality control in custom packaging is the key to success. It ensures that the final product is consistent and that you are sending products for sale without any defects or errors, which means people will be more likely to buy from people who care about their details!
How custom packaging is made
Purchase raw materials – paper slitting strip – on machine roll – drying – gross cutting – labeling (laminating) – drying air dry – fine cutting – rolled edge bending 2-3 times – gluing – on backing board – inside tube installed – assembly – exterior cleaning – quality inspection – packing – storage
Different materials in custom packaging
There are many different types of materials used in custom packaging. Some companies use the same type they have used in their products, while others find it more cost-effective to do so because there is less waste if you only want to print certain labels partially or fully on your order – like Kiehl’s!
Custom on-pack printing and graphics
The printing and graphics on custom packaging can be customized to fit the specific needs of your business. You can choose from a variety of colors and fonts for different finishes, and you can add images or logos to create a look that is unique to your company. Make your packaging really stand out.
Customize packaging with special finishes and effects
Embossing-embossing, also known as embossing, is a special processing technique in the surface decoration processing of printed materials. It uses a convex mold, under a certain pressure to make the print substrate plastic deformation, so as to print the surface of the art processing.
Hot stamping – also called hot stamping. A printing decoration process in which a metal printing plate is heated, foil is applied, and gold text or patterns are embossed on the printed material. With the rapid development of the foil stamping and packaging industry, the application of aluminum stamping is becoming more and more widespread.
Silver stamping – is a fabric style process post-treatment process and the principle of gold stamping is basically the same. Only the two who choose the material has a certain difference, appearance: a golden luster, a silver luster
Light glue – over the light glue, also known as over the light film. It is the principle of a special plastic film coated with a specific glue and then heated and pressurized and paper bonded together, the final product formed is over the light film or matte film.
First of all, let’s talk about their effects. The glossy and matte film paper has an extra layer of plastic film on it, so it feels smoother, thicker, harder, and less likely to tear than the uncoated one. So no matter the quality, appearance is much more high-grade than the uncoated.
How to distinguish between glossy and matte ?
The way to distinguish is to tear a small opening in the paper, and there will be a film on top of the film.
The difference between glossy and matte
So what is the difference between them?
The product with matte film is slightly less smooth to the touch, the surface is not reflective and shiny, and it looks a little darker. However, matte glue is slightly more expensive than over-gloss glue.
UV-UV printing is a kind of printing process through ultraviolet light drying solid ink, need to have photosensitive ink with UV curing lamp, UV printing application is one of the important elements of the printing industry.
Specific product or market packaging
Product or market-specific packaging is usually designed to attract a certain type of customer. This type of packaging is usually used for luxury goods, such as perfumes, wines and cosmetics. It can also be used for products that are sold in a specific region or country.
Custom packaging as a marketing tool
Custom packaging can be used as a marketing tool to create a unique and memorable experience for your customers. It can also be used to differentiate your products from those of your competitors. Custom packaging can also be used to communicate your brand values and mission.
The need for custom packaging
Custom packaging is in high demand as companies want to make their products stand out. A product’s appearance can make or break it, so giving your company an edge by using attractive custom packaging makes it easy for customers to get excited, which will keep them coming back and recommending you!
What’s involved in the custom packaging process
There are several stages in the custom packaging process.
The first is the design of the package.
The second is the printing of the package.
The third is the assembly of the packaging.
The fourth is the quality control of the package.
The fifth is the transportation of the package.
How to ensure your products are well packaged
Proper packaging plays a critical role in ensuring that your products are shipped quickly and efficiently. You want to make sure they’re well sealed, so you can’t skimp on those bubble wrap or other protective shipping materials!
The benefits of custom packaging
Custom packaging is a great way to go when you want your product or company logo to be recognized. There are many benefits, such as an easily customizable look that is perfect for branding!
Customize your packaging to fit a certain product line. You can be as creative and original as you want, or just keep things simple!
It’s a great conversation starter for your product, and people may not know what you have until they see its slick exterior or read about all those amazing features on our website.
Available in different colors.
Shows up well from any angle
Customizable in every way
Sparkles like crazy
Common Problems with Custom Packaging and How to Fix Them
There are several common problems that can be associated with custom packaging. One of the most common problems is that the packaging may be too small or too large.
The packaging may also be defective and not protect the product.
The graphics and colors on the packaging can have color differences. To control color differences, we have a special color mixing machine that reduces the color merge rate to 1%
Conclusion
All these problems can be solved by working with a good packaging company. Our company can help you choose the right packaging for your product and will also help you with any graphic needs. They will also ensure that the packaging is easy to open and will adequately protect the product.
