The COVID-19 pandemic has rapidly changed consumer behavior in a number of ways: triggering greater price sensitivity, accelerating online shopping in all categories, and making shoppers more concerned about health, wellness, and hygiene. Consumer attitudes toward sustainable packaging have also changed significantly.
Public awareness of the potential for packaging to leak into the environment was much higher before it became popular. FMCG companies and retailers are making significant commitments to sustainable packaging, and regulators are taking action.
More than ever, consumers care about ethical businesses that support environmentally-conscious practices. They are increasingly aware of what they consume, the waste they create, and the businesses that are in line with that ethos.
One way in which this desire is being realized is through the demand for environmentally friendly packaging supplies. Companies useThe packaging used by companies contains hazardous materials, so environmentally conscious consumers are looking for alternatives. A lot of companies, even those that outsource their packaging and know their choices have an adverse impact on the environment, are in desperate need of an alternative.
This is where eco-friendly packaging and packaging comes in handy. It is the next best packaging option after complete non-use and the first choice for companies whose products need to be covered. Because it is significantly less harmful to the environment than other types of packaging, it allows manufacturers to package their products while minimizing the negative environmental effects of the process.
Are consumers willing to pay for green?
- Many industry players are asking themselves whether consumers are willing to pay for green. Our survey of U.S. consumers has three key findings.
- 60% to 70% of consumers say they are willing to pay more for sustainable packaging across all end-use segments. The willingness to pay more is relatively evenly distributed across end-use segments.
- Fivety-two percent of consumers said they would buy more products in sustainable packaging if they were not more expensive than traditional packaging.
- About 35% to 36% of respondents would buy additional sustainably packaged products if they were more available in stores, more products, and better labeling (to indicate green packaging).
Top 5 reasons for the popularity of eco-friendly product packaging
Using eco-packaging can reduce your carbon footprint.
It releases less carbon during production and uses fewer energy-intensive resources than conventional packaging.
It’s easier to dispose of
Unlike many other packaging varieties, eco-packaging can be recycled and sometimes even reused or composted if it is highly biodegradable.
Packaging materials made from green materials are healthier for manufacturers and consumers.
As opposed to synthetic, chemical-laden materials, eco-packaging materials are often free of harmful by-products.
Packaging that is eco-friendly brands your company as a conscious supplier and immediately makes a good first impression on your customers. Studies have shown that consumers feel more positive about companies that use green packaging.
Some companies are encouraged to use it. Eco-friendly packaging materials have recently been subsidized by environmental groups and government initiatives to reward companies for using them.
Environmentally friendly packaging can be purchased in bulk
This means lower unit costs for you as a product supplier. It also means that less material is needed to send your packaging in the first place, which further reduces your environmental footprint.
It can reduce your shipping costs
Since eco-packaging is lighter and smaller than other packaging options, it can reduce the cost of exporting your products.
Global demand for green packaging materials has grown so much in recent years as a result of these seven factors. They provide a way for companies and customers to better understand the products they are using – and how they are made.
Conclusion
Packaging is a key element of product marketing; it is essentially the shell of the product. The packaging has to fit the product and guide the customer to buy it. Because when customers go to the store to pick up their products, the packaging is the only thing they will see, smell and touch. Therefore, it is extremely important for marketers to make sure that potential customers like what they see. Packaging is an opportunity to tell customers what kind of brand you are. Whether your main reason for choosing an eco-friendly product is economic, environmental or ethical, there are many benefits to adopting green packaging and utilizing it correctly creates a different kind of packaging value.
