Don’t underestimate the impression and impact of a product box. Grocery or boutique shoppers may be looking for a specific brand or product type. Once they see the packaging you display, it may be the packaging they think of or will take into account when they decide on their final purchase.
Why choose custom product packaging?
Custom product packaging boxes are more than just beautiful packaging that protects your merchandise. The way you present your products says a lot about who you are as a brand and the value you place on your customers.
Obviously, the packaging is not the only factor that determines the success of your business, but today’s brands know the importance of custom product boxes in generating sales.
What is the importance of custom packaging?
- It helps set you apart
Whether your product can be found on the shelf or on your website, custom product packaging can help you capture the attention of consumers.
- It tells your story
Have you ever chosen one brand over another because you liked the look of the former? You can use custom product boxes to tell your brand’s story. The use of high-quality printing, sustainable materials, and bold designs can help you engage consumers and differentiate your brand in today’s saturated market.
How you design your product box depends on more than just its aesthetics; in his book The Brand Gap, Marty Neumeier says, “Retail packaging is the last and best opportunity to make a sale.” Customers are pressed for time and make decisions according to their mood. Someone associated with the visible product comes into play and compares it to the competition. Do your brand colors stand out and inspire positive associations? Or are they more likely to see your competitor and catch it without looking at the details?
Your product packaging must generate interest or reinforce brand recall to stand out. Once you have your customer’s attention, you can further convince them with the message on your product box.
- Components of a product box, add inserts and other marketing elements
- Type of packaging – what it can do for your business
- Label – The most important part of the package, the label can be applied to almost any surface and is a great way to display your logo and information so that customers can see your item from a distance or view it out of curiosity.
- Product name – usually appears directly below the logo. If your company logo does not include its name, spelling out your name helps with brand association. Your product name should be consistent with your logo in terms of font and color.
- Product Description – What is your product? Tell your customers what your product is in just one or two words.
- Capacity – The exact weight or quantity of your product in the package. Another important consideration in the final stages of purchase is that the customer will be comparing prices based on the quantity available.
- Packaging sleeves- Packaging sleeves allow you to maximize your branding by printing logos and colors. They also add to the perceived value of your product.
- Hangtags-Hangtags may contain important purchasing information, such as pricing, ingredients and descriptions. Add these to gift boxes to upgrade the appearance of your products.
- Gift Certificates-Gift certificates can be used for upselling or as loyalty rewards for customers. You can add sequential numbers for easy tracking.
- Ingredients – Today’s consumers are more concerned about what their products are made of. A complete list of your ingredients can help convince them that the item has what they are looking for.
- Additional features – call-to-action phrases that encourage them to make a purchase.
- Barcodes – All packaged items sold in grocery and other stores require barcodes to be scanned at checkout.
Reasons for buying or choosing your item – Add a liner that highlights the benefits your item brings. This is your product’s value proposition. You can describe what makes your product a better alternative to the competition (without branding them out, of course) or as a specific statement that makes your brand a solid choice.
Instructions – Show them and/or tell them how to use your product properly. You can include safety information and suggest the best use for the item here.
What type of custom packaging should you choose?
Good packaging enhances your brand image and helps validate a high price point.
The packaging you choose is as important as the product itself. Some purchases are based on emotion, especially if the customer is looking at two similar products.
With the right packaging, customers can make a buying decision based on what appeals to them most.
- Create a wonderful unboxing experience
In 2006, the first unboxing videos were uploaded to YouTube, opening the door for other tech enthusiasts who wanted to share their discoveries with their fans. Why were these videos popular? According to Andrew Davis, an internationally recognized marketing keynote speaker, it’s the curiosity factor. Viewers like to watch unboxing videos to see what others have received in their boxes, especially mystery boxes.
The size of your company or the products you sell is irrelevant. In a competitive marketplace, great packaging is critical.
Conclusion
Custom packaging boxes distinguish your brand from competitors selling the same products. It enhances the customer experience by making different colors, textures and other elements stand out.
