Packaging has become a top concern for marketers as evidence grows that visual aesthetics play an important role in the success of a product. Studies show that aesthetically pleasing package design increases the number of time consumers spends making decisions. In fact, the more aesthetics a package offers, the more likely it is to be chosen.
What is the perfect package for everything?
There is no clear answer to this question. Packaging should ideally be designed specifically to meet the needs of each product. In cosmetics, there is a wide variety of products, so the best form of packaging varies depending on the product’s intended use, ingredients, and target audience.
The package consists of two parts: the body and the specification. These are also referred to as the design and non-design components. The specification covers all aspects of aesthetics, such as the shape, color, and label design of the package. The main body deals with the structural integrity of the package, including the materials used and the type of seal. Both components are equally important, as they help sell and protect the product for the consumer. In a market worth more than $550 billion, there is a wide variety of products to choose from, and packaging is one of the primary factors that differentiates products.
The first important requirement to consider for cosmetic packaging is its ability to appeal to consumers. Most consumers decide what they will buy when they are already in the store and browsing the shelves. In this case, the visual elements of the packaging need to help it stand out from the competition and catch the eye of the consumer. This can be done in a variety of ways, such as having a unique shape, using eye-catching colors, or having a memorable logo.
Unique package designs are becoming increasingly popular. For example, the French brand Paul & Joe has lipstick that is shaped like a cat’s face. A lot of time should be spent deciding on the design aspects of the packaging as they have a great impact on the consumer.
The final area that should be considered for cosmetic packaging is whether any additional content should be included. These extras fall into various categories and include all content not included in the previously mentioned areas. Some examples of these include moisture absorbers, technology links (such as QR codes), and coupons.
They typically provide additional benefits to the program. but are not part of meeting minimum government requirements. Moisture absorbers provide an excellent protective layer for packages that contain moist contents, are very sensitive to water, or will be shipped under hazardous conditions.
Technology links are becoming more popular and help provide additional information to consumers that there is not enough space on the package. This can be used for online videos or sponsored links.
The Importance of Cosmetic Packaging
One of the most important beauty staples is makeup. It helps us feel beautiful and confident. We use it to highlight our best features and hide less flattering ones. However, when we store makeup in old shoeboxes or cluttered closets, it’s impossible to find what we need.
Cosmetic Packaging Types
Cardboard cosmetic packaging uses a cardboard shell with a corrugated structure to provide superior protection against shock, vibration, and particle impact. Cardboard is also biodegradable, which means the product will naturally decompose in landfills.
One-piece folding and sealing boxes are primarily used for small items such as lipstick, nail polish and eye shadow. They save space in shipping and storage and help save materials in production because they don’t require any glue or extra parts to hold together, so there is less waste in the process overall. Although they look neat and attractive, the fact that they do not require assembly means that less protection is provided for their contents.
Two-piece folding and sealing boxes are used for a variety of cosmetic packaging. The folding process is a bit time-consuming. but offers better protection because additional flaps or layers can be added to wrap the product for added security.
Three-piece set is typically used for larger products such as perfume bottles, hair bottles and facial moisturizers. It has two base pieces that are glued together after all the contents are inserted in place. This method adds further support and stability compared to other types of boxes, making it ideal for heavier contents.
Select Different Types of Cards:
17.2pt premium whiteboard
19.2pt Premium white paperboard
19.2pt Premium Metallized Cardboard
18pt brown kraft paperboard
Using Finishes and Coatings
You can use different coatings, laminates and other add-ons to get different results.
- Getting the Right Box Size
Another important detail is to choose the right size for your cosmetic boxes. If the box is too small, the product will not fit. If it is too large, the product will move around inside the box, and if it is fragile, it will also be damaged.
To increase the security of the contents of the box, we can add inserts to prevent your products from moving around.
Thankfully, there are now custom personalized cosmetic boxes available to help solve this problem. There are a variety of styles and sizes available, so there is sure to be something to suit your needs.
Benefits of purchasing custom cosmetic box packaging from us:
- Unlimited customization
Almost every aspect of your cosmetic box or gift box can be customized to meet your specific needs. Use sturdy materials with logos in a variety of shapes, sizes and patterns to produce beauty packaging boxes to your satisfaction.
Wide range of applications: perfect for displaying, packaging, shipping and selling your creams, eyelashes, eye shadows, lipsticks, skincare and color cosmetics products.
- Great Qyality
Sturdy materials, craftsmanship premium, advanced technology ensure excellent quality always ability to handle wear and tear/transportation. can ensure the product from intact any harm at any time.
- Multiple Styles
Various shapes, sizes, functions to choose from: cubes, cylinders, rectangles, cables, pyramids, pies, hearts, diamonds, lids and bottoms, magnetic, palettes, etc.
- Reliable OEM/ODM Service
Free samples before mass production, responsive online customer support, timely delivery and responsible after-sales service.
- Easy to Assemble
You can easily assemble or disassemble each deluxe cosmetic case without easy damage, saving your working time and labor cost.
- Best Price
Offering the best wholesale prices for custom cosmetic containers, we provide the best custom product solutions to help customers save money and time.
100% recycled and eco-friendly – Reusable, recyclable and biodegradable paper as a material, friendly to the environment and healthy for users.
Conclusion
Overall, creating the perfect cosmetic packaging requires a great deal of research, thought and time. It is an in-depth process that must consider many interrelated aspects. Ultimately, the “ideal” packaging is different for each product and should be designed on a case-by-case basis. With that said, the ideal packaging for any cosmetic product should consider every aspect discussed for both the design and non-design components.
