You may have noticed that some famous brands(Apple/Pepsi/KFC) often know how to package and market themselves. When you see the red and white logo, you immediately recognize coca-cola. When you see the Yellow M, you know it’s McDonald’s. How on earth do you create something memorable that your customers will immediately recognize and trust? Don’t underestimate the impact of packaging on your business.
Keep in mind the value that innovative packaging brings to your brand and your company. If done well, innovative packaging can extend the life cycle of an existing brand, increase the success rate of a new product, and upgrade your brand to a new level with consumers.
As we all know, it’s not as simple as changing the logo or adding some fancy new color to the packaging. Firstly, we need to know your customers, your brand and know the best ways to use your packaging.
You need to make sure that your packaging conveys the right message about your brand. You Can’t control who sees your packaging, or how they see it – but you can control how your packaging makes the first impression. We hope you remember that your packaging is often the only way they have access to your brand, company, and products. You Can’t guarantee that your customers will see your social media(Facebook, Twitter, Linked-in)marketing, visit your website, or see your other marketing activities.
9 solutions to consider before you create your packaging brand:
1.Who is your audience?
Of course, the consumer-Your packaging needs to establish a contact relationship with the consumer.
2. Brand positioning
Marketing is the last step of brand packaging. For companies that are rebranding or repositioning their product lines, packaging must be combined with marketing information.
3. Marketing solution
Packaging is your sales tool, the visual effect of packaging and copy should be on the same level as to how to persuade consumers to click on or pick up your product and put it in their shopping cart. You need to know what your customers want from your product, and then design the packaging to meet those needs.
4. Emotional connection
We are attracted to packaging. It makes us feel and react. For example, it’s nice to find a favorite brand when traveling or not feeling well. Proper packaging can provide comfort, connection, familiarity, and consistency. However, it’s important to realize that it depends on your product and brand.
5. Sustainable:
Has Your Company committed to reducing your carbon footprint? If your goal is to protect the environment, you’ll choose recyclable, biodegradable, renewable materials. For example: whether the box body is affixed with a recyclable label, there is no warning, and so on.
6.Draw attention to
The colors and backgrounds you use should be precise, which is an important factor in whether the consumer will buy or not. For products on store shelves, pay special attention to competitors’ packaging. Take the specs to your local store and place them next to other items on the shelf. Will it grab users’ attention?
7.Find consistency:
No matter how you design your packaging, try to keep it consistent with your overall brand image. If you use this logo on your website, you can also use it outside your box. Find ways to present your information to your customers over and over again so they know it by heart and share it with others.
8. Tell your story
Your packaging is what you tell the consumer who you are and what you do. It’s a chance for a monologue. you need to show your customers that your packaging is recyclable, that you care about the planet, and that packaging is simple. It’s not just a cardboard box or plastic sleeve – it’s Your Brand, your company, your reputation.
Conclusion:
The first and final impression of a product is the key to deciding whether a customer will stay or go-so make it valuable. We want you to be right once and for all.
